Characteristics of a Content Manager

The Content manager has to:

Analyze the audience.
- Put information out, if you don't think it is relevant
for the audience.
- Create an atmosphere with your writing style to
keep the reader reading.

Write the text.
- Create a interesting text, without misspelling.
- Use the words, the user would use.
- Keep sentences short.

Write clearly.
- Put the main message first.
- Pick unimportant information out and summarize.

Organize the text.
- Divide the text into small logical units.
- He has to create a hierarchy between the different text units.
- He has to structure the text parts after their relationship.
- Put in many headings structuring the text.

Write visually.
- The usage of bullet lists.
- He can use tables to organize data for the user.
- Include pictures or graphics just if needed.
- Use blank space effectively.

Formatting.
- Choose right text size.
- Choose text and background colors.


http://www.usability.gov/design/writing4web.html

http://www.webstyleguide.com/site/organize.html

http://www.studygs.net/writingcontent.htm